For FILA's sneaker launch activation, Instamedia deployed an AI-powered object-tracking video booth using IN:FRAME Mirror Booth technology. The booth uses real-time AI to track the FILA sneaker as guests move, keeping the product dynamically highlighted throughout every video and photo — spotlight effects, motion graphics, and branded overlays all follow the shoe in real time. The activation printed 861 photos across 4 days, with every guest receiving instant prints and QR codes for digital download and social sharing. Project Challenge: FILA needed an activation that would make the sneaker the undeniable star of the experience — not just a prop in a generic photobooth. Standard photobooths capture static portraits where the product gets lost. FILA wanted every piece of content to dynamically showcase the sneaker, creating branded material that works as both a guest keepsake and product marketing. Solution Approach: Instamedia engineered an AI object-tracking video booth that locks onto the FILA sneaker in real time. As guests pose, move, and interact with the product, the AI continuously tracks the shoe's position and applies dynamic visual effects — spotlight rings, motion trails, and branded overlays — that follow the sneaker through every frame. The result: every video and photo is a mini product commercial starring the guest. The fully branded booth exterior, custom UI, and photo frame design immerse guests in the FILA brand from entry to exit. Key Technologies: IN:FRAME Mirror Booth with proprietary AI object-tracking engine; real-time sneaker detection and position tracking; dynamic branded overlay rendering synced to product movement; HD video capture with instant rendering; interactive mirror interface with custom FILA UI; instant high-speed photo printing; QR code generation for frictionless digital sharing; post-event analytics dashboard for engagement and ROI tracking. Results and Impact: The 4-day activation printed 861 photos with high guest engagement. The object-tracking technology ensured every piece of content prominently featured the FILA sneaker, turning guests into organic brand ambassadors. QR digital downloads extended campaign reach beyond the physical venue, while post-event analytics demonstrated clear ROI and measurable brand lift across social channels.
.webp)
Real-time AI locks onto the FILA sneaker and follows it through every frame — spotlight effects, motion trails, and branded overlays move with the product.
HD video rendered instantly with branded overlays synced to the sneaker’s position. Every clip is a mini product commercial starring the guest.
Custom exterior wrap, mirror interface, photo frame, and UI designed to fully immerse guests in the FILA brand from entry to exit.
Instant high-quality prints plus QR code for immediate digital download — no email, no app, frictionless social sharing.
📘 Project Quick Summary
FILA's sneaker launch activation came alive with Instamedia's IN:FRAME™ Mirror Booth — a video object tracking booth where real-time AI locks onto the FILA sneaker and keeps it dynamically spotlighted across every photo and video frame. Built on IN:FRAME™ Mirror Booth tech, the FILA activation captured 861 printed photos across 4 days, with every output turned into a mini product commercial as motion graphics, spotlight effects, and branded overlays moved with the shoe in real time.
The FILA Video Object Tracking Booth is an AR video photobooth (also called a video object tracking booth, interactive video booth, or object tracking photography activation) where real-time AI follows the FILA sneaker through every frame, anchoring spotlight effects, motion graphics, and branded overlays to the product itself rather than the guest. Built by Instamedia on IN:FRAME™ Mirror Booth technology for the FILA activation, the system uses computer-vision AI to detect and track the sneaker continuously — as guests move, dance, jump, or pose, the FILA product remains the visual focal point of every shot. Every video clip becomes a mini branded product commercial; every photo a dynamic editorial frame. The booth includes a custom exterior wrap, mirror interface, branded photo frame, bespoke UI/UX, HD video rendering, instant print delivery, and QR-coded digital sharing. The 4-day FILA activation produced 861 prints, each turning the guest into a co-star of FILA's own product campaign.
📹 FILA Sneaker Launch Activation, Malaysia
Sneaker launch activation for FILA, designed to keep the sneaker as the dynamic visual centrepiece across every captured frame. The video object tracking booth ran as the headline content engine for the 4-day launch, engaging FILA sneakerheads, retail shoppers, and lifestyle influencers with an AR video photobooth experience that produced 861 product-focused branded photos.
A video object tracking booth is an AR video photobooth where real-time AI continuously tracks a specific object — in this case the FILA sneaker — through every frame of every captured video and photo. As the guest moves, the AI system updates spotlight effects, motion graphics, and branded overlays to follow the tracked object precisely. For FILA's sneaker launch, Instamedia built the booth on IN:FRAME™ Mirror Booth technology with object-tracking AI configured to lock onto the FILA shoe specifically — turning every guest's content into a dynamic product commercial rather than a generic photobooth shot. Across 4 days, the booth produced 861 printed photos with the FILA sneaker spotlighted in each one.
The AI object tracking pipeline runs in three layers. First, a computer-vision model detects the FILA sneaker in real time across every video frame, identifying its position, scale, and orientation. Second, the IN:FRAME™ Mirror Booth runtime anchors visual effects — spotlight glow, motion trails, branded overlay elements — to the detected sneaker position, so the effects follow the shoe as the guest moves. Third, the system composites the final video and photo outputs with the tracked overlays baked in, producing dynamic content where the FILA product never leaves centre stage. The full pipeline runs at HD video framerate with no perceptible lag.
Yes — every IN:FRAME™ Mirror Booth deployment is fully customised per brand brief. For FILA, Instamedia configured AI tracking specifically for the FILA sneaker, designed custom motion graphics and spotlight effects aligned with FILA's visual identity, built a fully branded booth exterior wrap, designed bespoke photo frames and UI/UX, and engineered HD video output with FILA-branded overlay templates. The same platform can be reconfigured to track any product — a watch, a bag, a beverage bottle, a beauty product — making it suitable for any sneaker collab photobooth, FMCG launch, or premium product activation.
Sneaker and sportswear product launches face a recurring problem: in traditional photobooth content, the product gets lost. Guests pose, smile, walk away — the shoe ends up cropped, out of focus, or invisible. A video object tracking booth solves this directly: the AI keeps the product in spotlight across every frame, so every piece of content the brand gets back is product-first. For FILA, this meant the 861 prints and accompanying QR-shared videos all functioned as branded marketing material — guest content that worked across social channels because the sneaker stayed visually central. The format also delivers measurable campaign ROI: brands receive analytics on photos captured, QR downloads, social shares, and engagement metrics.
Under 30 seconds per guest end-to-end. The HD video capture, AI object tracking, motion graphics compositing, branded overlay rendering, photo print, and QR delivery are all engineered for high-throughput launch activations. The IN:FRAME™ Mirror Booth runtime processes the AI tracking in real time at video framerate, so there's no offline rendering delay. At the FILA activation, the booth produced 861 prints across 4 days without queue collapse, sustaining engagement through peak retail foot traffic hours.
Every print includes a QR code linking to both the high-resolution photo and the HD video clip with the AI tracking and branded overlays applied. Guests scan with any smartphone (no app, no email), receive both the still and video file in seconds, and share directly to Instagram, TikTok, WhatsApp, or LinkedIn. The HD video share is the more powerful asset for the brand — it carries FILA's product spotlighting and motion graphics into every downstream social post, functioning as user-generated marketing content rather than a generic photo booth share. Post-event analytics track total QR downloads and social shares per activation.
Yes — sneaker launches, sportswear product activations, and any premium product campaign where the brand needs the product to remain visually central are the perfect fit for this format. The AI object tracking pipeline lets the brand specify which product to spotlight, the IN:FRAME™ Mirror Booth platform delivers HD video plus instant print plus QR sharing, and the analytics layer quantifies campaign impact. Instamedia has delivered the format for FILA's sneaker launch and adapted the underlying object-tracking and Mirror Booth tech for other sneaker collab photobooth, fashion launch, and premium product activations across Malaysia and Singapore.
Yes. Instamedia builds and operates IN:FRAME™ Mirror Booth video object tracking activations across Malaysia (KL, Selangor, JB, Penang) and Singapore. Our team handles end-to-end delivery: AI object-tracking calibration for the specific product, custom motion graphics and overlay design, branded booth fabrication, on-site operators, HD video rendering pipeline, print supply, and post-event analytics. Pricing for a custom video object tracking booth activation starts from RM 25,000 depending on AI tracking complexity, custom branding requirements, and event duration. Multi-day sneaker launch activations (like the 4-day FILA run) are quoted as integrated launch packages.
Planning a Sneaker Launch or Product-Forward Activation?
Powered by IN:FRAME™ Mirror Booth. Custom-branded AR video photobooth with real-time AI object tracking, motion graphics overlay, HD video rendering, instant print, and QR sharing. Perfect for FILA-style sneaker activations, product launches, and product-first content campaigns.
Get QuoteWhatsApp Us Now
.svg){kind=small}