
The ULTIMUNE Immersive Journey: Lisa Pop-Up at Sunway Pyramid features an interactive photobooth activation that blends beauty storytelling with a premium, celebrity-inspired experience. Guests step into a curated environment to capture photos alongside Lisa by selecting two poses from three exclusive preset options, available in both landscape and portrait formats, creating a dynamic and personalised photo moment. Throughout the experience, visitors engage with the brand in a visually immersive way while exploring different styles and expressions. Each final photo is produced as a high-quality keepsake, with digital access for easy sharing, transforming the photobooth into a modern, social-first and highly engaging brand activation.
Strong fusion of product storytelling with celebrity appeal for deeper impact.
Every session feels tailored through pose selection and format choice.
Discover the ULTIMUNE serum through a sensorial, multi-touchpoint journey.
Smooth, guided flow from interaction to capture to print.
📘 Project Quick Summary
Shiseido's ULTIMUNE Immersive Journey at Sunway Pyramid featured Instamedia's Idol Photobooth — a celebrity-inspired pop-up activation where guests posed alongside virtual K-pop superstar Lisa in three exclusive preset poses, captured in landscape or portrait format. Built on IN:FRAME™ Instabooth 2.0 Idol Photobooth configuration, the activation fused beauty storytelling with celebrity appeal, delivering a premium 7-day pop-up experience for the ULTIMUNE serum launch.
The Shiseido Ultimune × Lisa Idol Photobooth is a celebrity-collaboration pop-up photo activation (also called an idol photobooth, K-pop photo booth, celebrity pop-up booth, or virtual idol meet-and-greet booth) where guests pose alongside a K-pop superstar in pre-set exclusive poses for a premium photo keepsake. For the Shiseido ULTIMUNE Immersive Journey at Sunway Pyramid, Instamedia built a custom Idol Photobooth featuring three exclusive Lisa poses (in landscape or portrait format), branded ULTIMUNE serum visual storytelling, and instant premium print delivery. Powered by IN:FRAME™ Instabooth 2.0, the activation combined a fully designed immersive pop-up environment, end-to-end photobooth setup, on-ground technical support, and data and engagement capture — turning every guest interaction into a brand storytelling moment that paired the ULTIMUNE product narrative with Lisa's global K-pop celebrity appeal across a 7-day pop-up run.
💄 ULTIMUNE Immersive Journey × Lisa Pop-Up, Sunway Pyramid, Malaysia
Shiseido's flagship ULTIMUNE serum activation hosted as a 7-day immersive pop-up experience at Sunway Pyramid. Idol Photobooth positioned as the celebrity engagement centrepiece, drawing beauty shoppers, Lisa fans, K-pop community, and ULTIMUNE prospects into a curated branded environment for hands-on product discovery and celebrity-pose photo capture.
An idol photobooth is a celebrity-collaboration photo activation where guests pose alongside a celebrity or idol figure (typically a K-pop, J-pop, or international music star) in pre-set exclusive poses for premium take-home photo keepsakes. The idol's image is integrated into the booth's photo composite using high-quality custom-shot celebrity assets, so every guest's photo looks like a real co-shoot with the celebrity. For the Shiseido Ultimune Immersive Journey at Sunway Pyramid, Instamedia's Idol Photobooth gave guests three exclusive Lisa poses to choose from across a 7-day pop-up — producing 501 premium prints that turned ULTIMUNE serum buyers into walking brand ambassadors with Lisa-branded keepsakes.
The Lisa K-pop photo booth uses pre-shot celebrity asset integration combined with live guest capture. Lisa's three exclusive poses were professionally photographed in advance, layered into the IN:FRAME™ composite engine, and configured to match guest pose positions in real-time. The booth flow works in four steps: (1) guest selects landscape or portrait format, (2) guest selects one of three exclusive Lisa poses, (3) guest poses on-camera matching the selected configuration, (4) the system composites Lisa and guest seamlessly into a single premium print delivered instantly. The output looks like a real Lisa co-shoot.
Yes — Instamedia builds celebrity photo booths and idol photobooths for any K-pop, international music, or local celebrity partnership where the brand has secured celebrity rights and pre-shot asset access. The activation flow is fully customisable: celebrity pose count (typically 3-5 exclusive poses), print format (landscape, portrait, photo strip), composite design (full-body, half-body, headshot framing), branded photo overlay, and physical booth environment design. Custom builds typically take 3-5 weeks from celebrity asset receipt to live activation.
Celebrity activations are one of the highest-conversion formats for premium beauty pop-ups in Malaysia and Singapore. Beauty consumers value emotional connection to product narratives, and K-pop and entertainment celebrities deliver instant emotional resonance with target demographics — particularly Gen Z and millennials. For Shiseido's ULTIMUNE launch at Sunway Pyramid, the Lisa co-pose mechanic gave every guest a tangible keepsake that simultaneously promoted the ULTIMUNE product and Lisa's fan community. Result: 501 printed photos across 7 days, with each photo functioning as a social-media-amplified brand asset extending the pop-up's reach well beyond the venue.
Instant. Each guest receives their premium print within 15-20 seconds of completing the photo capture. The IN:FRAME™ composite engine processes the celebrity-plus-guest merge on cloud-side rendering, ensuring zero queue backup even during peak pop-up hours. At Shiseido Ultimune × Lisa Sunway Pyramid, the booth printed 501 photos across 7 days with consistent throughput across mall peak periods and weekend shopper surges.
Yes — and Sunway Pyramid is one of the most successful proof points. Mall pop-up activations need three things: visual stopping power (crowds need to see the booth from a distance), engagement mechanic (something more than 'try a sample'), and shareable keepsake (organic social amplification). The idol photobooth delivers all three. The celebrity element creates immediate stopping power, the pose-selection-plus-photo mechanic creates 3-5 minutes of dwell time per guest, and the printed photo doubles as a social-media-shareable brand asset. Ideal for premium beauty, luxury fashion, and lifestyle brand pop-ups across mall venues in KL, Singapore, and JB.
Each premium print includes a unique QR code linking to a digital download in high-resolution format. Guests scan the QR with any smartphone (no app required), receive the digital photo, and share to Instagram, TikTok, WhatsApp, or LinkedIn in seconds. All sharing is consent-based and brand-attributed — both Shiseido ULTIMUNE branding and Lisa attribution are baked into the digital file metadata, amplifying organic reach beyond the Sunway Pyramid pop-up across both the brand's marketing channels and Lisa's global fan community.
Yes. Instamedia operates the celebrity Idol Photobooth across Malaysia (KL, Selangor, JB, Penang) and Singapore. Our crew handles end-to-end delivery: celebrity asset shooting coordination, custom UI design, immersive pop-up environment build, on-site technical support, and post-event analytics. We've delivered the idol photobooth format for Shiseido ULTIMUNE × Lisa at Sunway Pyramid and adapted similar celebrity-collaboration formats for other premium beauty, fashion, and lifestyle brand activations. Pricing for a single celebrity idol photobooth pop-up starts from RM 22,000 depending on celebrity asset complexity, pose count, pop-up duration, and immersive environment build scope.
Planning a Celebrity Pop-Up or Idol Activation?
Powered by IN:FRAME™ Instabooth 2.0 Idol Photobooth. Custom celebrity-pose photo booth with K-pop or international star integration, exclusive pose configurations, landscape/portrait formats, and immersive pop-up environment build. Perfect for premium beauty pop-ups, luxury brand celebrity collabs, and mall-based brand activations.
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