Over the years

How we got here

2012 • November

Founded Instamedia

Founded by Bryan Lee in Kuala Lumpur. Started with a home-based photo booth and grew into Malaysia's pioneer creative-tech studio for premium brand activations. From day one, the brief: make brands impossible to forget.

2021 • March

Launched Malaysia's 1st enclosed and high angle photo booth

Instabooth 2.0 launched as Malaysia's first fully-enclosed photo booth with high-angle overhead capture and instant newspaper-style prints. Deployed across Suria KLCC, Pavilion KL, Sunway Pyramid and Mid Valley Megamall for premium brand activations. Set the new standard the industry now copies.

2023 • August

Nominated for ASTRO's Best AR Experience

Recognised by ASTRO for an AR brand activation against agency competitors across Southeast Asia. Validated our in-house AR engineering and IMX Engine™ technology platform. Marked Instamedia's shift from photo booth specialist to full creative-tech studio.

2025 • January

Introduced Malaysia's 1st AI Photo Booth and Smart Stamp Digital Journey

Launched Malaysia's first commercial AI photo booth with real-time generative AI character creation, branded portraits and instant WhatsApp delivery. Simultaneously rolled out the Smart Stamp Digital Journey gamification system for YSL beauty activations. Redefined audience engagement with AI-driven brand experiences.

2025 • June

Expanded Operations to Singapore

Scaled our brandtech approach across ASEAN. Singapore office opened June 2025 to serve premium brand teams across Southeast Asia. Deployments now span Malaysia, Singapore and a growing regional client base across beauty, fashion, banking, automotive and F&B.

The Difference

Built for brands that can't afford generic.

We're not an event vendor. We don't pull photo booths off a shelf. We don't outsource our software. We don't rent off-the-rack technology and brand-wrap it for you.

Instamedia engineers creative tech end-to-end. Every line of code is written in Kuala Lumpur. Every booth structure is fabricated in our workshop. Every AI character is custom-trained for the campaign. Every analytics dashboard is built around the brief, not the catalogue.

That's why Nike, Chanel, Dior, JD Sports, Maybank, Charlotte Tilbury, Toyota, BONIA, Tommy Hilfiger and 500+ premium brands chose us 1,625 times since 2012.

What we build

Custom-engineered across six creative-tech categories.

700+

Custom photo booths

IN:FRAME™ — AI portrait, newspaper-print, high-angle, 360 bullet-time, enclosed Instabooth 2.0

350+

AR experiences engineered

Hand-tracked product reveals, 3D garment displays, marker-based AR, AR Web activations

250+

Gamification builds

Motion-tracked games, kinect interactions, sensor quizzes, multiplayer browser games

200+

AI character systems

Custom-trained generative AI, branded portraits, real-time face-swap, celebrity overlays

100+

Branded touchscreen apps

Interactive kiosks, digital fitting rooms, fragrance quizzes, smart vending machines

25+

Motion-tracked installations

Body-tracking AR, sensor walls, claw machines, fish-eye captures, calligraphy booths

The Roster

Premium brand activations engineered for the names you want in your portfolio.

Nike, JD Sports, Maybank, Charlotte Tilbury, Chanel, Dior, Tiffany & Co., Giorgio Armani, Toyota, BONIA, Tommy Hilfiger, OCBC, Watsons, La Roche-Posay, YSL, MUJI, Victoria's Secret, FILA, Huawei, AIA, Konica Minolta, Microsoft, Leica, Shu Uemura, Sandoz, Sol de Janeiro, Alibaba, New Balance, Puma, Heineken, Hennessy, Adidas, IHH Healthcare and 500+ more.

The Difference We Make

Why Brands Choose Instamedia

Fast deployment. Premium finish.

2 to 3 weeks for standard activations. 4 to 6 weeks for fully custom builds. Every build is stress-tested and launch-ready before it hits your activation floor.

ROI you can actually report on.

Our proprietary IMX Engine™ dashboard tracks every scan, capture, dwell time and share. You leave with proof of impact, not just photos.

Built In-House. End-to-End.

Every line of software written by our team in KL. No third-party licenses. No timezone delays.

Trusted by the brands you want in your portfolio.

1,625 activations across 14 years for Nike, Chanel, Dior, JD Sports, Maybank, Charlotte Tilbury, Toyota, Tommy Hilfiger and BONIA. Earned one activation at a time.