Custom Event Games Malaysia
Malaysia's in-house creative-tech studio since 2012. We engineer custom interactive game installations (claw machines, branded vending, motion-tracked body games, sensor walls, projection games, racing simulators, web AR) for premium brand activations. 1,625 activations delivered for Apple, Toyota, JD Sports, F&N, Tudor, Tiger, Clarks, Hennessy, Astro and 500+ premium brands.
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Why brands choose custom over rental
Most event game rentals in Malaysia are commodity. A claw machine is a claw machine. A vending machine is a vending machine. The brand logo gets stuck on the front, the prizes get swapped for branded merch, and that's the activation.
We don't do that.
Instamedia engineers interactive game installations from brief upwards. Every cabinet is fabricated in our Kuala Lumpur workshop. Every game mechanic is coded by our in-house engineering team. Every UI is designed to the brand's standards, not stretched over a stock template. Every output (prize logic, sensor calibration, scoring, share-out, analytics) is built for the campaign, not pulled from a catalogue.
Hardware fabricated and game software coded by our KL team. No third-party licences, no white-label hardware, no timezone delays.
The game itself, not just the wrapper, is custom to the campaign. Pickleball sensor wall for JD Sports. Cloud-catching for Clarks Cloudstepper. Body-tracked slicing for Tiger Soju.
Our proprietary IMX Engine™ dashboard tracks every play, dwell time, win-rate, share, scan and lead. You leave with proof of impact, not just footage.
Apple, Toyota, JD Sports, F&N, Tudor, Tiger, Clarks, Hennessy, Astro, Maybank, Nike, Chanel, Dior. 1,625 activations since 2012 for the names you want adjacent to yours.
Our custom game range
A real claw machine cabinet, branded inside and out, with prize logic, win-rate calibration and analytics built per campaign. We've built fully retail-grade claw machines for product launches where the prize, the cabinet and the UX were all bespoke to the brief. Not a sticker over a rental unit.
See claw machine activationsCustom vending machine cabinets with brand-locked dispense logic, touch UI, QR-share, and integrated analytics. Built for retail activations where the vend itself is the brand moment, not just merch dispensing.
See vending activationsKinect-style and skeletal-tracking games where the guest's body becomes the controller. Branded environments, custom game mechanics, leaderboard logic and share-out. Built for high-engagement activations where guests stay for 60+ seconds and self-broadcast.
Example: Tiger Soju body-tracking gameCustom-fabricated sensor walls where physical touch, throw or hit triggers branded game logic. Combines fabrication, sensors, real-time scoring and analytics. Suited to sportswear, retail and product-launch activations.
Example: JD Sports Pickleball sensor wallFloor, wall or table-projection games with foot/motion tracking. The brand controls the environment, the game mechanic and the surface. Used where a physical cabinet would dilute the brand stage.
See more activationsFull-cabinet branded racing simulators with custom liveries, branded UI, leaderboard logic and integrated photo/share moments. Built for automotive and lifestyle brands that need a centrepiece installation, not a rented sim seat.
See more activationsBrowser-based augmented reality games (no app install, QR-launch) for retail, mall and out-of-home activations. The brand experience runs on the guest's phone, which means scale without hardware.
See more activationsBranded multiplayer browser games for activations where multiple guests compete simultaneously (mall events, conferences, broadcast tie-ins). Custom lobby logic, leaderboards, share mechanics.
See more activationsSelected case studies
The difference
Transparent pricing
Existing Instamedia game framework rebranded and skinned to your campaign. Web AR, multiplayer browser game, or motion-tracked body game. UI, audio and share-out customised.
Fully custom game mechanic, custom UI and motion design, branded fabrication or cabinet wrap, full analytics.
End-to-end engineering: physical cabinet fabricated in-house, custom game software, integrated sensors / projection / AR, branded photo or video output, full IMX Engine™ analytics suite.
Our process
You share campaign goals, brand guidelines, venue, dates, KPIs. We respond within one working day.
Our creative-tech team pitches the game mechanic, cabinet or surface, custom features and a fixed scope. Typically within 5 working days.
Our KL team fabricates the hardware, writes the game software, designs the UI, configures sensors and integrates analytics. 4 to 8 weeks depending on scope.
On-site setup, brand-team training, full-day operator support across the activation. We run the game, you run the launch.
Within 48 hours of the event: IMX Engine™ dashboard with every play, dwell time, win-rate, share, QR scan and lead. Proof of impact, not just photos.
Answers
A custom event game is a branded interactive installation built specifically for a brand activation, rather than a rented off-the-shelf game machine. The hardware (cabinet, sensor wall, projection surface, simulator) is fabricated for the campaign, and the game software (mechanic, UI, scoring, share-out, analytics) is engineered to the brand's brief. Instamedia builds these end-to-end from our Kuala Lumpur workshop.
Custom event games from Instamedia start at RM 8,000 for a standard interactive game (existing framework, rebranded). Custom branded builds with bespoke mechanics and branded fabrication start at RM 25,000. Bespoke flagship installations (full custom hardware plus software) are typically RM 60,000 and up, priced on brief. Rental of off-the-shelf game machines is a separate market and not what we do.
Standard interactive games (existing framework rebranded) ship in 1 to 2 weeks. Custom branded builds with new mechanics need 4 to 6 weeks. Bespoke flagship installations with custom cabinetry, sensors and software need 6 to 12 weeks. Lead time is set at the brief stage so we can plan around your activation date.
Across 1,625 activations since 2012, premium brands using Instamedia custom games include Apple (Switch to iPhone claw machine at Sunway Pyramid), Toyota (GR Super GT racing simulator), JD Sports (pickleball sensor wall), F&N (interactive vending machine), Tudor (football projection game), Tiger (Soju body-tracking slicing game), Clarks (Cloudstepper cloud-catching game), Hennessy (CNY web AR game) and Astro (Framed interactive game), among 500+ premium brands.
Yes. The whole point of working with Instamedia is custom: the cabinet, the game mechanic, the UI, the audio, the prize or scoring logic, the share-out template and the analytics dashboard are all designed around your brand brief. Standard “logo on a rental unit” is not what we do, and it's not what premium activations need.
Yes. Every Instamedia activation includes on-site setup, brand-team training and a full-day operator across the live event. For multi-day activations and roadshows we provide trained operators across all days. Our team handles technical operations so your brand team can focus on guests, content and PR.
Our proprietary IMX Engine™ dashboard tracks every interaction in real time: plays, dwell time, win or completion rate, shares, QR scans, lead captures, return plays and venue heat-maps where applicable. Real-time monitoring during the activation, full performance report within 48 hours of the event. Exportable to Excel or CSV for agency reporting.
Yes. Instamedia expanded operations to Singapore in June 2025. We design and engineer custom event games across both Malaysia and Singapore for premium brand activations, with full project management, on-site setup and post-event analytics in both markets.
Talk to our team. We'll scope the game, pitch the concept, and quote within 5 working days.
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