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IMX Bespoke™
3D Body Tracking Slicing Game
Tiger Soju Flavored Lager Launch
Branded AR motion game powered by body tracking.
100%
Merch Redemption
AR / VR / MR
3D
Games
Brand Activations
For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.
Branded UI, and game elements perfectly match the theme, maximizing brand resonance.
Camera detects players’ movements, transforming gestures into gameplay and instantly boosting guest engagement.
Tailor-made models and animations turn simple artwork into engaging, immersive visuals.
Bespoke modular booth, theme-matched for standout presence and swift onsite setup.
📘 Project Quick Summary
Tiger's new Soju-flavoured lager launched with Instamedia's custom 3D AR fruit-slicing game — a body-tracking activation where players sliced flying fruit with their bare hands, controlled entirely by real-time motion detection. Built on IMX Bespoke™, the game hit 100% merch redemption during a tight delivery timeline.
An interactive 3D AR motion game where players slice flying fruit and beverage elements using their hand and arm movements — no controllers, no wearables, no app downloads. Built on IMX Bespoke™ for the Tiger Soju Flavored Lager launch, the game uses motion-camera body tracking to translate every gesture into in-game slicing action.
🐯 Tiger Soju Flavored Lager Launch, Malaysia
Brand launch event for Tiger's new Soju-flavoured lager.
An interactive motion-controlled activation where players use body movements to control on-screen 3D action. For Tiger Soju, Instamedia built a custom AR slicing game where players sliced flying 3D fruit with their hands, delivering 100% merch redemption across the activation.
Motion-detection cameras track the player's body in real-time. The IMX Bespoke™ runtime renders 3D fruit and branded elements. When the player's hand intersects a flying object, the game registers a slice and triggers score updates, particle effects, audio feedback, and visual splash animations.
Yes. For Tiger Soju, Instamedia designed custom 3D fruit models, branded UI/UX with Tiger visual identity, custom SFX/VFX synced to slicing action, theme-matched modular booth, and brand-aligned scoring/prize logic.
AR motion games pull crowds, generate dwell time (3-5 minute sessions vs 30-second photo booth), and extend brand storytelling visually. For Tiger Soju, the 3D AR slicing game positioned the new Soju-lager flavour as energetic and modern.
IMX Bespoke™ platform combines motion-detection camera hardware with millisecond-precision body mapping, Unity-based 3D rendering, custom scoring and game-logic systems, branded UI/UX, and modular booth fabrication. Built entirely in-house.
Yes. For Tiger Soju, the game included score thresholds that triggered branded merch redemption — players who hit target scores claimed Tiger-branded prizes immediately, driving 100% merch redemption.
A typical IMX Bespoke™ AR motion game build runs 4-6 weeks from brief to live deployment. Tiger Soju was delivered under tight launch timelines through Instamedia's in-house team.
Yes. Instamedia builds and operates 3D AR body-tracking games across Malaysia and Singapore. Pricing starts from RM 25,000 depending on 3D asset count, booth fabrication, and event duration. Multi-city beverage roadshow packages available.
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