The MUJI SS26 Exhibition, a digital fitting room experience was introduced to showcase the brand’s fashion collection through an interactive virtual try-on journey. Guests explored outfits based on style, season, materials, and colour, selecting their preferred looks directly at the booth. Their choices were then applied in real time through a photobooth, allowing them to see themselves wearing the selected MUJI outfits instantly. Each photo was processed and printed on the spot, with a barcode provided for seamless mobile access and sharing. The activation also featured a live dashboard capturing key insights such as customer preferences, most selected items, participation, and traffic patterns, turning the experience into both an engaging styling journey and a data-driven brand interaction.
Ensures outfits align naturally with your body during capture.
Transition directly from try-on to capture in one flow.
Each user creates a unique look based on preferences.
Build looks based on style, season, materials, and colour.
📘 Project Quick Summary
MUJI's 26SS Exhibition introduced a digital fitting room experience built by Instamedia on IN:FRAME™ × IMX Engine™ — a real-time virtual try-on photobooth where guests selected outfits by style, season, material, and colour, then watched the look composite onto their own body in seconds. Across 7 days, 1,061 people stepped through the activation, each leaving with a branded print, a QR-linked digital copy, and a personal styling story. A live analytics dashboard captured outfit preferences, traffic patterns, and engagement data throughout the run.
The MUJI Digital Fitting Room is an interactive virtual try-on photobooth (also called a digital fitting room, AI dress-up photobooth, virtual styling booth, smart retail activation, or AI try-on experience) where guests browse a curated wardrobe on-screen, filter outfits by style, season, material, and colour, and instantly see the selected look applied to their own body through real-time body-mapping technology. Built by Instamedia on IN:FRAME™ × IMX Engine™ for the MUJI 26SS Exhibition, the activation replaces traditional physical try-ons with a fast, contactless, data-rich brand experience. Each capture prints on the spot, comes with a QR code for digital download, and feeds into a live analytics dashboard that tracks customer preferences, most-selected SKUs, and traffic patterns — turning a styling moment into a measurable retail intelligence touchpoint for the brand.
🛍️ MUJI 26SS Exhibition, Malaysia
MUJI's Spring/Summer 2026 collection exhibition, showcasing the brand's seasonal wardrobe through a fully immersive digital fitting room. The activation positioned the virtual try-on photobooth as the central styling moment for shoppers, lifestyle media, and MUJI community members across 7 days of live exhibition floor traffic.
A digital fitting room photobooth is a virtual try-on activation where guests step in front of a screen, choose an outfit from a curated digital wardrobe, and watch the look composite onto their own body in real time using body-mapping technology — no physical changing room required. For MUJI's 26SS Exhibition, Instamedia delivered a fully branded digital fitting room that styled 1,061 guests across 7 days. Each guest filtered outfits by style, season, material, and colour, then walked away with a printed photo and a QR-linked digital copy of themselves wearing the chosen MUJI look — turning the activation into both a styling journey and a data-driven retail insight.
Real-time body mapping uses camera-based skeletal tracking and computer-vision overlay to map a guest's silhouette in milliseconds, then renders the selected outfit so it aligns naturally with their actual body, posture, and movement. The IN:FRAME™ × IMX Engine™ stack handles capture, body detection, outfit compositing, and final print rendering in one seamless flow. For MUJI 26SS, the booth processed 1,061 try-ons across 7 days without queue backup, ensuring each guest saw themselves wearing the chosen outfit before the camera fired and the printed photo dropped.
Yes — every IN:FRAME™ × IMX Engine™ activation is built around the brand brief. For MUJI 26SS, Instamedia configured a custom outfit catalogue covering style, season, material, and colour filters drawn directly from MUJI's seasonal wardrobe. The platform supports any retail brand brief: custom outfit libraries, branded UI/UX, custom multi-attribute filters (size, fit, occasion, mood), bespoke print layouts, and analytics dashboards tailored to the brand's KPIs. Bespoke digital fitting room builds typically run 3-4 weeks from brief to live activation, suitable for fashion launches, premium retail pop-ups, and seasonal collection drops.
Retail brand exhibitions need to convert curiosity into product affinity. A virtual try-on activation does this faster and more memorably than browsing physical rails — guests get to see themselves wearing the brand within seconds, with zero changing-room friction. For MUJI 26SS, 1,061 people personally tried on the new collection across 7 days, each walking away with a printed brand artefact they could share. Beyond the experience, the live analytics dashboard captured outfit preference data, most-selected SKUs, and peak-traffic windows — giving MUJI direct retail intelligence on which 26SS looks resonated most.
Each guest's photo is captured, composited with the chosen outfit, and printed on the spot within seconds — fast enough to sustain continuous engagement across high-traffic exhibition hours. The IN:FRAME™ × IMX Engine™ print pipeline is engineered for retail throughput, and at MUJI 26SS the booth delivered 1,061 prints across 7 days with zero downtime. A QR code on each print links to a digital copy, so guests can post the outfit moment to Instagram or share via WhatsApp without typing in an email or downloading an app.
Each printed photo carries a unique QR code that opens the digital version on any smartphone — no app, no sign-up, no friction. Guests scan, save the high-resolution file, and post directly to Instagram, TikTok, WhatsApp, or Xiaohongshu within seconds. For MUJI 26SS, this dual-format approach gave the brand both a physical keepsake (the printed photo that guests took home) and a digital social asset (the same image at full resolution) — multiplying organic reach far beyond the 1,061 guests who physically stepped into the digital fitting room.
Yes — fashion and lifestyle retail brands are the primary use case for the digital fitting room format. Style, season, material, and colour filters map directly to how shoppers browse seasonal collections, while the body-mapped try-on visualises fit and silhouette without the friction of physical fitting rooms. Instamedia has delivered virtual try-on and styling activations for MUJI (26SS lifestyle retail), Charlotte Tilbury (luxury beauty styling), and Victoria's Secret (premium fashion retail) — proving the format scales across lifestyle, beauty, and fashion verticals.
Yes. Instamedia builds and operates digital fitting room virtual try-on activations across Malaysia (KL, Selangor, Johor Bahru, Penang) and Singapore. Our team handles end-to-end delivery: custom outfit catalogue setup, branded UI/UX design, on-site operators, print supply, and live analytics dashboards. We've delivered virtual try-on and AI dress-up activations for MUJI 26SS, Charlotte Tilbury, and other premium retail brands. Pricing for a custom digital fitting room activation starts from RM 22,000 depending on outfit catalogue size, branded UI scope, and event duration. Multi-day exhibition and roadshow packages available.
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Powered by IN:FRAME™ × IMX Engine™. Custom-branded virtual try-on photobooth with multi-attribute outfit filters, real-time body mapping, instant branded prints, and live preference analytics. Perfect for retail exhibitions, seasonal collection launches, and lifestyle brand activations.
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