IMX Engine™: Instamedia's Platform for Games, Quizzes, Kiosks and AR

IMX Engine™

IMX Engine™ is Instamedia's interactive platform for brand activations in Malaysia and Singapore. Built in-house at our Kuala Lumpur studio, it runs motion-tracked and sensor games, quizzes, kiosks, AR and AI characters, with leaderboards and data capture. Our games library runs from RM6,300 to RM8,200, and AR and VR start from RM8,000.

IMX Engine™ icon: a pin field rising under two players' hands, with a leaderboard beside it

Custom Feature Development

Need something specific? Our in-house development team builds custom interactive features tailored to your exact campaign requirements. From unique game mechanics to specialized data collection, if you can imagine it, we can develop it within days.

Real-Time Analytics & Data Export

Monitor campaign performance as it happens with comprehensive real-time dashboards. Export all engagement data, participant information, and performance metrics in your preferred format for analysis and reporting.

IMX Engine™ icon: a pin field rising under two players' hands, with a leaderboard beside it

Rapid Prototype to Deployment

From concept to live campaign in record time. Our agile development process means custom features are prototyped, tested, and deployed within 48-72 hours. No lengthy development cycles or vendor dependencies.

Proprietary Platform Control

Unlike third-party solutions, IMX Engine™ is built entirely in-house. This means unlimited customization, instant feature updates, and complete control over your campaign technology without vendor restrictions or licensing limitations.

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FAQs

Answers to the questions brands ask us most. For anything else, WhatsApp us on +60 12-661 6973.

What is IMX Engine™?

IMX Engine™ is Instamedia's interactive platform for brand activations. It runs motion-tracked and sensor games, quizzes, kiosks, AR and AI characters, with leaderboards and data capture, and it is built in-house at our Kuala Lumpur studio.

How much does IMX Engine™ cost?

Our games library runs from RM6,300 to RM8,200, and AR and VR start from RM8,000. Fully custom builds sit under IMX Bespoke™, from RM25,000.

What is the difference between IMX Engine™ and IMX Bespoke™?

IMX Engine™ is the platform behind our games, quizzes, kiosks and AR, so proven formats can be branded and deployed quickly. Custom features are prototyped, tested and deployed within 48 to 72 hours. IMX Bespoke™ is for one-off builds designed around your campaign, from RM25,000.

Can IMX Engine™ capture player data?

Yes. IMX Engine™ includes registration, leaderboards and data capture, with real-time dashboards during your activation. Entries, scores and engagement data can be exported afterwards for your reporting.

Which brands have used IMX Engine™?

Victoria's Secret ran a fragrance quiz and a Christmas motion game with us, Hennessy ran a Chinese New Year Web-AR game, and Leica ran a centennial quiz. Instamedia has delivered more than 6,000 activations since 2012, including 1,625 in the last three years.

Still have questions?

Trusted by Brands

Leading brands trust us to deliver interactive event experiences that engage and inspire. Our track record speaks for itself.

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