Cheetos
Increasing Brand Exposure:
Customized Mini Game & Arcade Machine

Our team took on the challenge of creating a captivating experience by developing a custom mini game and designing a fully customised arcade machine for Cheetos' relaunch roadshow in Malaysia.

The roadshow spanned over a month, making its way to various supermarkets, and proved to be a resounding success in terms of drawing crowds and posting brand exposure.

The centrepiece of our collaboration was the innovative mini game, showcased in a specially designed arcade machine. It caters to players

of all ages, ensuring inclusivity and widespread appeal. Players were immersed in a thrilling tapping challenge, where their mission was to tap the buttons on the arcade machine as rapidly as possible to devour the virtual Cheetos within the game.

The addictive nature of the game kept participants engaged, generating

excitement and friendly competition

among the players.

Through this collaboration effort with Cheetos, we captured the attention of the locals but also successfully amplified the brand's presence in the Klang Valley, connecting the brand with its target audience and elevating the brand to new heights.